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Nath Finanças: Empowering Brazilians Through Financial Literacy
Stories of inspiration from Smart Girl Stories across the globe. Nath Finanças: Empowering Brazilians Through Financial Literacy

Nath Finanças: Empowering Brazilians Through Financial Literacy

“Is it the ´social class´ reveal party here?” This is how Nathália Rodrigues, better known as Nath Finanças in social media, 25 years old, begins one of her Instagram videos, answering a follower´s question about whether to rent or buy a home. And she keeps going: “Did you also believe that living in a rental was better than buying your own house? I understand you. Do you know what’s worse? All those people who told you that renting was better than buying or financing your house, they all have mansions now”. In a very didactic way, Nath Finanças explains to her audience – mainly less privileged women – that they need to base decisions on their reality and their goals and not on general financial content they see on the internet.

Real Finances For Real People With Nathália Rodrigues

With more than 700k followers on Instagram, plus almost 400k subscribers on YouTube, her motto, “real finances for real people,” explains her desire to help low-income populations with financial education. Born in Nova Iguaçu, a humble city in Rio de Janeiro, financial education was not a common topic in her family, like in most Brazilians (around 81% of Brazilians have little or no knowledge about controlling personal finances, according to a survey by a widely recognized credit bureau in Brazil) It was during Nathalia´s business administration studies at university and her job as a credit card saleswoman at a footwear store that she began to understand the importance of budgeting, saving, investing, and managing debt in people’s lives. Also, she didn’t feel represented by the existent content about finances: “They didn’t understand my reality and that of other low-income people”.

Rather than succumbing to these challenges, Nath embarked on a journey of self-education and empowerment, which led her to become one of the most important voices in Brazil when it comes to practical and accessible financial education. She decided to create her own communication channel, and thus “Nath Finanças” was born. In addition to her work on social media, Nathália founded “Nath Play”, a type of streaming service with financial content and tips on how to save money and invest easily.

Breaking Down Barriers

As a woman in a predominantly male-dominated field, Nathalia’s leadership is particularly noteworthy. Through her YouTube channel “Me Poupe!” and other platforms, she has carved out a space where she not only imparts financial wisdom but also breaks down barriers, inspiring especially women and individuals to take control of their financial futures. “EVERYTHING was done to make it difficult for the poor people. ALL of it to show that they didn’t try hard enough or save enough money. This is going to change”, she writes in another post.

Forbes Under 30 Brazil (2020) and elected as one of the 100 most influential Afro-descendant individuals in the world by the organization MIPAD (Most Influential People of African Descent), which honors their positive contributions to humanity, Nathália´s impact on disadvantaged communities in Brazil is undeniable. Beyond her role as an educator, she´s also deeply committed to social causes related to financial literacy, advocating for policies and initiatives that promote financial inclusion and empowerment so women from low-income backgrounds can make informed financial decisions: “Women are saving money and organizing their homes, but the number of women saving and entering the world of investments is still low in comparison to men”.

Nathalia was internationally recognized as one of the 50 greatest leaders in the world by the American magazine Fortune (2021), and for three consecutive years, she has been on the list of the 500 most influential personalities in Latin America by Bloomberg Línea (2021, 2022, and 2023). She is also the author of the book “Budget Without Fail: Get Out of the Debt and Learn to Save with Little Money”, published by Intrínseca Publishing company.

Helping Brazilians Pay Off Debt And Buy Their Own Home!

Her inspiration? “My mom”, she says. “Financial independence has much more to do with something collective than individual, especially for us, black women. My mother was only able to divorce my father because I helped her financially to make that decision. Otherwise, she would have been in an unhappy relationship”. Despite all difficulties, Nathália says her mission is to help Brazilians pay off their debt and manage to buy their own home. Bless her!

Her site: https://www.nathfinancas.com.br/quem-e-nath/

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Gabriela Ferreira

Gabriela Ferreira

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