Jessica BurgosCharlotte, a 28-year-old woman raised on the outskirts of London, possesses a unique blend of empathy and entrepreneurial spirit. Her journey from a university student volunteering at charity shops to the founder of Loved Before exemplifies how a single, heartfelt observation can spark a transformative movement.
Loved Before is a project dedicated to sustainability and reuse within the toy industry. It provides a unique avenue for buying and selling high-quality second-hand garments, aiming to reduce the environmental impact of the textile sector. Embracing the concept of circular fashion, Loved Before encourages consumers to give new life to the toys they no longer use while discovering hidden treasures in the process. With a wide selection of reputable brands and a commitment to quality, Loved Before offers a stylish and conscientious alternative for those looking to participate in the movement towards a more sustainable industry.
A Seed of an Idea in a Charity Shop
While juggling her university studies and various activities, Charlotte volunteered at a charity shop and noticed a poignant reality. “I saw how many stuffed animals were donated,” she recalls. “The sentimental value was high, but they were just put into a box with a price label, losing their memories and stories.” This observation inspired her to find a way to honor these beloved toys’ pasts.
Charlotte embarked on an ambitious mission to change how people perceive second-hand items. “I thought there must be something I could do. I’m going to create this business and change the way people see and understand secondhand,” she recalls. After piloting the idea for a short while with the support of the charity shop she volunteered in, and with just five pounds in her bank account, Loved Before was born! She began her mission of turning the discarded into the cherished, and giving new life to forgotten treasures, and has never looked back!
I thought there must be something I could do. I’m going to create this business and change the way people see and understand secondhand.
Pandemic Pivot: Stories that Connect
The journey wasn’t easy. Initially, it was just Charlotte, working tirelessly through the night to get the project off the ground. Over time, the team grew, attracting part-time workers, full-time employees, and numerous volunteers, all passionate about the cause. At its peak, the team comprised many people, but the core group remained a dedicated four, constantly striving to make a difference. The COVID-19 pandemic. A period of uncertainty and introspection unexpectedly boosted Loved Before.
During this time, people sought comfort and nostalgia, finding solace in the stories of the toys that Loved Before shared. The surge in online activity led to an increase in donations, as individuals, confined to their homes, were more inclined to contribute. Charlotte notes, “During the pandemic, people were looking for things that made them feel good. By sharing the stories of the toys, we connected deeply with people.”
During the pandemic, people were looking for things that made them feel good. By sharing the stories of the toys, we connected deeply with people.
Heartwarming Stories of Donation
The heart of Loved Before lies in these stories. Each toy comes with its narrative, often deeply moving. Charlotte shares memorable tales, such as the young woman who donated her lifelong companion, a teddy bear, ensuring it went to hands that would appreciate its story. Another poignant example is a mother who, grieving the loss of her child to suicide, donated her son’s toys, each accompanied by a heartfelt note. These acts of donation were not only about letting go but also therapeutic, preserving the memories of loved ones.
Making a Lasting Impact
Charlotte’s vision extends beyond saving toys from landfills. She aims to change the narrative around second-hand items and promote a sustainable approach to toy consumption. “We can genuinely make a difference in this industry,” she affirms. Loved Before not only gives new life to stuffed animals but, also donates significantly to charity, amplifying its positive impact.
We can genuinely make a difference in this industry
Charlotte’s journey is a testament to the power of belief and perseverance. She advises, “Believe in something even when nobody else does. Eventually, that belief will become contagious. Push until you make it happen.” Her story is a reminder to embrace the journey, learn from failures, and stick together through changes. Loved Before is more than a business; it’s a movement to cherish the past while building a sustainable future. Through Charlotte’s unwavering dedication, second-hand toys are not just sold but celebrated, preserving the stories and memories they hold.
Building Community Connections
Charlotte’s vision for Loved Before extends beyond merely selling toys. It’s about building a community united by a shared commitment to sustainability and compassion. Through social media engagement, events, and partnerships with local organizations, Loved Before fosters a sense of belonging and camaraderie among its supporters. By creating spaces for dialogue and collaboration, Charlotte aims to amplify the project’s impact and inspire others to join the movement towards a more sustainable future.
Empowering Through Education
Central to Loved Before’s mission is the belief that education is key to driving lasting change. Charlotte has spearheaded initiatives to raise awareness about the environmental impact of toy production and consumption. Through informative blog posts, workshops, and educational resources. Loved Before empowers individuals to make informed choices, and adopt more sustainable lifestyles. By equipping people with the knowledge and tools, they need to make a difference. Charlotte hopes to spark a ripple effect of positive change in communities worldwide.
For more about this inspiring journey and Loved Before, visit their website or on their social media accounts below:
